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South Australia is poised to capitalise on a proposed “travel bubble” with New Zealand, the tourism industry insists, as the state today launched a new campaign aimed at encouraging locals to flock to SA’s regions.
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Today, readers comment on options for a new concert hall for the Adelaide Symphony Orchestra, question the prevailing wisdom on the strength of the property sector, and ask whether “Old Mate” is sending the right signal.
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The boss of the state’s tourism commission says the agency’s board was fully engaged with the creation of a controversial promotion that attempts to sell Adelaide to prospective visitors by depicting an old man in tears, saying the campaign has already succeeded in getting “cut-through in a difficult media environment”.
Today, readers comment on the controversial “Old Mate” tourism ad, the fate of 100-year-old trees on North Terrace, and the futility of painted bike lanes.
A widely-derided new SA Tourism ad plays to outdated stereotypes about older people that will more likely put them off coming here than convince them to visit, the Council on the Ageing says.
A rare mea culpa from the Premier heralds the return of Notes on Adelaide, which also ponders SA Tourism’s quite odd new ad in which an Adelaide Oval roof climb brings a septuagenarian named ‘Old Mate’ to tears.
Premier Steven Marshall says he is willing to match a “huge ambition” from tourism groups to grow South Australia’s visitor economy, following industry criticism that Adelaide’s luxury hotel market is at risk of oversupply.
