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marketing

Thursday, August 17

The rise of the consumer machines

In this week's edition of Media Week, why marketers will soon be targeting machines rather than humans, Radio Adelaide re-brands, the death of the Fox News founder, a media lawyer recognised, and much more.

Four ways junk food brands befriend kids online

If a stranger offered a child free lollies in return for their picture, the parent would justifiably be angry. When this occurs on Facebook, they may not even realise it’s happening.

Uniform hamburger patties on the production line at a McDonald's plant in Tokyo. Photo: AP/Itsuo Inouye

The dehumanising strategy of sameness

Across the world, corporations are working to provide you with a standardised, regulated and passifying experience. It's time, writes Malcolm King, to fight back, for the sake of our humanity.

Jay’s new policy zinger: SA, the Guinea Pig State

EXCLUSIVE: The State Government is drafting legislation to formalise Adelaide’s status as a “social laboratory”, in a bid to entice innovators to test their products here, InDaily can reveal.

Giant bird swoops Lord Mayor in Town Hall ambush

Lord Mayor Martin Haese and his deputy Houssam Abiad had "no idea" they were taking part in a guerrilla marketing campaign for a commercial financial institution when they agreed to an exclusive Town Hall meeting with a man in a giant bird suit.

Darren Thomas steps down as chair of Brand SA

Darren Thomas will step down as Brand South Australia chairman, handing the reins to Adelaide marketing identity Peter Joy who will take the role of executive chairman.

"They don't have fritz in Sydney..."

Tom Richardson discovers how smallgoods, soft-drink and "Mr South Australia" helped sell the doomed State Bank.