InDaily InDaily

Support independent Journalism Donate Subscribe
Support independent journalism

Sport

Nine blames cricket for revenue dip

Sport

Nine Entertainment says the full-year free-to-air advertising market will be smaller than previously anticipated, and says its share will decline largely because of a poor summer of cricket.

Comments
Comments Print article

Nine says the free-to-air advertising market is expected to record a low single-digit decline for FY16, down from its previous guidance of flat to marginally down.

It expects to take about 37 per cent of that after losing about 30 per cent of scheduled cricket days due to the weather.

“Nine’s summer of cricket was adversely impacted both by the weather and the standard of the competition,” Nine said in a trading update.

Nine’s third-quarter TV revenues declined about 11 per cent compared to the prior corresponding period, when the Cricket World Cup was on.

The summer of cricket included a three Test series against New Zealand, featuring the first day-night Test at Adelaide Oval, and a one-sided three-match series against a poor West Indies side.

– with AAP

Make a comment View comment guidelines

Local News Matters

Media diversity is under threat in Australia – nowhere more so than in South Australia. The state needs more than one voice to guide it forward and you can help with a donation of any size to InDaily. Your contribution goes directly to helping our journalists uncover the facts. Please click below to help InDaily continue to uncover the facts.

Donate today
Powered by PressPatron

Comments

Show comments Hide comments
Will my comment be published? Read the guidelines.

More Sport stories

Loading next article