Located just north of the CBD, Prospect has recently been connected to the secure GigCity Adelaide fibre data network and is targeting new businesses to the area.

The GigCity Project, which was completed earlier this year, offers internet speeds about ten times faster than fibre-to-the-premises broadband to qualifying businesses.

The initiative delivers internet connection to four buildings in Prospect: Community Hub Library and Innovation Centre, Little City co-working studio, Business Hub serviced offices and the office spaces above Palace Nova Prospect Cinema.

GigCity is part of the Prospect council’s digital economy strategy, which is focused on attracting more businesses to the area.

Maras Group Managing Director and CEO Steve Maras said the completion of the secure access connectivity was the start of an exciting decade ahead for the suburb.

“You’ve got a proactive council that really wants to see Prospect Road blossom and to see more business come to Prospect Road, particularly businesses in the areas of defence, innovation and cyber-security,” Maras said.

“The Prospect Council has made a real commitment to GigCity.

“It’s great and I think it’s the start of something bigger.”

Situated between the city, the Maritime Precinct and Edinburgh, Prospect Mayor David O’Loughlin said the suburb was an ideal location for businesses looking to expand.

He said the combination of State Government secure gig speed broadband network, new office spaces and free parking for clients and workers made it highly alluring.

“Characterised by beautiful homes, it’s also a wonderful place to live and the cakes are amazing,” O’Loughlin said.

Maras added that the precinct’s dramatic transformation in the past couple of decades had made it an ideal place to set up.

The owner of the Palace Nova Prospect Cinema, Maras was among the first property developers to see the area’s potential.

“I remember Prospect Road when I was a kid. It was a very, very different strip back then with your local delis and fruit and veg shops,” Maras said.

“Then through the ‘90s it really died out. So, we made a commitment to making sure we would be part of the rejuvenation of the strip. That was probably the mid-2000s.”

“But now there are some great food and retail businesses and, of course, the cinema has clearly been a big drawcard to bringing people in, particularly from the north.”

He said the diversity of businesses on Prospect Road had made it one of inner Adelaide’s most liveable and connected suburbs, which was thanks in part to Prospect Council.

The council is working with a wide range of property owners to source buildings for new offices on Prospect Road, including the top floor of the Palace Nova Cinema.

Maras said businesses interested in moving into the area would have the added benefit of a great community.

“Prospect Road has always had a strong sense of community and I see it as an attraction,” Maras said.

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