Radio ratings: Talk stations lose audience share
Adelaide’s talk radio stations have lost listener share in the latest ratings, with FM music stations Mix and Nova making strong gains.
The latest GfK ratings show ratings leader Mix102.3 had another good survey, with gains across the schedule.
Youth station Nova 91.9 bounced back in survey six, covering July 10 to September 17, rocketing from fourth to second overall for audience share.
Like Mix, Nova enjoyed gains in listener share in every shift.
The move of listeners to these FM music stations came at the expense of Adelaide’s two talk stations – ABC 891 and FIVEaa – who both lost listener share.
In the crucial breakfast shift, the ABC’s Matt Abraham and David Bevan maintained their lead over Mix’s Jodie Oddy and Mark Soderstrom, but it was shaved back to just 0.3%.
Abraham and Bevan lost 1.3 percentage points, while Oddy and Soderstrom gained 1.2 points.
FIVEaa’s breakfast team of David Penberthy and Will Goodings lost some share but remains in third place. Nova and Triple M, however, are breathing down their neck.
In Drive, Nova surged to the lead, knocking off previous leader Mix.
In the Drive sport battle, Triple M’s Andrew Jarman and Dale Lewis maintained a slight lead over FIVEaa’s Stephen Rowe and Mark Bickley, despite losing some share.
In the Evenings, ABC veteran Peter Goers wrested back the talk lead from FIVEaa – and was the only ABC presenter to record an increase in audience share – but remains behind Mix.
Overall, Mix is the clear leader, with 15.8% of audience share, followed by a resurgent Nova. FIVEaa is clinging to third, 0.1 percentage points ahead of ABC 891. Next on the list are a flatlining Triple M and hit107.
