ABC Radio Adelaide has bounced up from its horror last survey, but still trails its AM rival FIVEaa in every shift.
Overall, FIVEaa flatlined but closed to within one percentage point of Mix after the music station lost listener share across the schedule.
Survey 6 of the GfK ratings, released today, shows a significant improvement for ABC Radio Adelaide which had a disastrous previous survey.
The ABC’s local station and Triple M are now locked in third place, just under three percentage points behind FIVEaa.
FIVEaa has entrenched its lead in the important Breakfast shift, with David Penberthy and Will Goodings lifting their audience share to 15.6 per cent, giving them clear air ahead of second-placed Mix, hosted by Jodie Oddy and Mark Soderstrom.
The ABC’s Ali Clarke, a former leader in the shift, improved her ratings to 12.8 per cent – up from 11.9 – to remain in third place.
The ABC’s biggest improvers were Mornings with David Bevan and Drive with Jules Schiller, but they were both coming off low figures.
FIVEaa veteran Leon Byner remains the leader in Mornings, despite losing some share, while Mix rules Afternoons and Drive, again despite losing share.
In the Evenings, FIVEaa’s line-up of Jon Blake followed by Jeremy Cordeaux opened up a massive lead with 17.3 per cent of share. Their nearest rival is the ABC’s Peter Goers on 11.8 per cent.
The ABC’s improvement is based on a big shift in the 55-64-year-old demographic and an improvement among over 65s.
Triple M improved its position to sit in third place overall, on equal footing with ABC Radio Adelaide.
Classic hits AM station Cruise is next on the list of winners, improving slightly to jump ahead of Nova and Hit, who both lost share.
We value local independent journalism. We hope you do too.
InDaily provides valuable, local independent journalism in South Australia. As a news organisation it offers an alternative to The Advertiser, a different voice and a closer look at what is happening in our city and state for free. Any contribution to help fund our work is appreciated. Please click below to become an InDaily supporter.