Advertisement

Elders to relaunch brand as profit triples

May 18, 2015

Agribusiness Elders has more than tripled its half year underlying profit thanks to higher livestock prices and improvements to its operations.

Elders made an underlying profit of $16.2 million for the six months to March 31, up from $5 million a year ago.

It attributed the improvement to a significant increase in livestock prices, improvements in its feed and processing operations and a turnaround in its Chinese operations.

Net profit, which includes one-off items, was $15.9 million, compared to a $10.2 million loss a year ago.

In a statement released this morning, Elders’ CEO Mark Allison said the positive results were due to a “considered and measured approach to operating as a profitable agribusiness”.

It’s been a big turnaround for the company, which underwent several post-GFC restructures that eventually left it as a “pure play” agribusiness.

In the 2013 financial year, its losses topped the half-billion dollar mark.

Allison said today that the company was focused on delivering value to its rural stakeholders.

He flagged a relaunch of the Elders brand, supported by a national TV campaign.

InDaily in your inbox. The best local news every workday at lunch time.
By signing up, you agree to our User Agreement andPrivacy Policy & Cookie Statement. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

“We are making particular progress in reviewing and rebuilding our key relationships with clients, suppliers, investors and the local communities in which we operate,” he said.

“In the past six months we have conducted Australia-wide focus group research, engaged in ongoing investor briefings, rationalised key suppliers, and will soon launch a national TV campaign, relaunching the Elders brand.”

– with AAP

 

Local News Matters
Advertisement
Copyright © 2024 InDaily.
All rights reserved.