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Hirers told to stop "thought shower" of job ads jargon


Firms are being urged to write job adverts in plain English after research suggested applicants are put off by jargon such as “entrepreneurial mindset” and “action-orientated”.

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Half of 2,000 adults surveyed by graduate jobs specialist Milkround said they had not applied for a job because they did not understand the advert.

The most hated jargon in job adverts included “open the kimono”, “cloud-first”, “blue sky thinking” and “thought shower”, said the report, released on Monday.

Three out of four of those questioned believed job adverts could be “deliberately ambiguous”, while three out of five would not apply for a job if they could not understand the jargon.

The most misunderstood phrases included “growth hacking”, “brand architecture” and “low hanging fruit”, according to the study.

Georgina Brazier, of Milkround, said the research showed the need for businesses to offer concise information and clarity, “so top talent isn’t put off by jargon, abbreviations and buzz-phrases”.

“Gone are the days of limited characters within a newspaper job ad. Employers have the scope to include clear outlines and expectations, offering budding candidates full details of the role on offer.”


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