Adelaide's independent news


Hirers told to stop "thought shower" of job ads jargon


Firms are being urged to write job adverts in plain English after research suggested applicants are put off by jargon such as “entrepreneurial mindset” and “action-orientated”.

Print article

Half of 2,000 adults surveyed by graduate jobs specialist Milkround said they had not applied for a job because they did not understand the advert.

The most hated jargon in job adverts included “open the kimono”, “cloud-first”, “blue sky thinking” and “thought shower”, said the report, released on Monday.

Three out of four of those questioned believed job adverts could be “deliberately ambiguous”, while three out of five would not apply for a job if they could not understand the jargon.

The most misunderstood phrases included “growth hacking”, “brand architecture” and “low hanging fruit”, according to the study.

Georgina Brazier, of Milkround, said the research showed the need for businesses to offer concise information and clarity, “so top talent isn’t put off by jargon, abbreviations and buzz-phrases”.

“Gone are the days of limited characters within a newspaper job ad. Employers have the scope to include clear outlines and expectations, offering budding candidates full details of the role on offer.”


Want to comment?

Send us an email, making it clear which story you’re commenting on and including your full name (required for publication) and phone number (only for verification purposes). Please put “Reader views” in the subject.

We’ll publish the best comments in a regular “Reader Views” post. Your comments can be brief, or we can accept up to 350 words, or thereabouts.

InDaily has changed the way we receive comments. Go here for an explanation.

We value local independent journalism. We hope you do too.

InDaily provides valuable, local independent journalism in South Australia. As a news organisation it offers an alternative to The Advertiser, a different voice and a closer look at what is happening in our city and state for free. Any contribution to help fund our work is appreciated. Please click below to become an InDaily supporter.

Powered by PressPatron

More Business stories

Loading next article

Subscribe to InDaily – it’s free!

South Australia’s locally owned, independent source of digital news.

Subscribe now and go in the monthly draw* for your chance to WIN a $100 Foodland voucher!

Subscribe free here

*Terms and conditions apply

Welcome back!

Did you know it’s FREE to subscribe?

Subscribe now and go in the monthly draw* for your chance to WIN a $100 voucher!


*Terms and conditions apply