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Gaming giant to open Adelaide office


International gaming and entertainment company Sony Interactive Entertainment (SIE), responsible for the billion-dollar PlayStation brand, will establish a branch in Hindmarsh Square.

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The State Government announced today the Sony move will create 32 engineering jobs and provide a local network for engineering professionals to progress their careers.

The contract was secured with the Government’s Economic and Business Growth Fund contributing $480,000.

Acting Minister for Trade, Tourism and Investment Tim Whetstone said securing a local Sony presence was a “fantastic win” that would help stem the state’s brain drain.

“The investment brings a whole new skillset to the state but also complements the strengths we already have in digital media including visual effects (VFX), game development, and data centre/network infrastructure,” he said.

“By building a culture of creativity and innovation, we are not only encouraging major companies to South Australia, we are giving young students who want to work in this field the ability to stay here in SA and not have to travel interstate for these types of exciting opportunities.”

SIE is an American multinational gaming company owned by Sony Corporation of America, which sits under the Japanese-owned Sony Corporation umbrella.

SIE handles the research, development and production of PlayStation products, including the home video game consoles and accompanying gadgets.

The Australian Bureau of Statistics reveals South Australia loses roughly 4500 individuals a year to interstate migration, but government subsidies, such as the Economic and Business Growth Fund, aims to grow “existing businesses” and attract large players such as SIE.

In May it was announced blockbuster action film Mortal Kombat will be made in Adelaide, with the help of  the 10 per cent Production, Digital and Visual Effects (PDV) Rebate.

In the last year International entertainment company Technicolor opened an Adelaide visual effects studio and was tendered by a State Government’s $6 million grant from the Economic Investment Fund.

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