InDaily

Adelaide's independent news

Support

Gaming giant to open Adelaide office

Business

International gaming and entertainment company Sony Interactive Entertainment (SIE), responsible for the billion-dollar PlayStation brand, will establish a branch in Hindmarsh Square.

Print article

The State Government announced today the Sony move will create 32 engineering jobs and provide a local network for engineering professionals to progress their careers.

The contract was secured with the Government’s Economic and Business Growth Fund contributing $480,000.

Acting Minister for Trade, Tourism and Investment Tim Whetstone said securing a local Sony presence was a “fantastic win” that would help stem the state’s brain drain.

“The investment brings a whole new skillset to the state but also complements the strengths we already have in digital media including visual effects (VFX), game development, and data centre/network infrastructure,” he said.

“By building a culture of creativity and innovation, we are not only encouraging major companies to South Australia, we are giving young students who want to work in this field the ability to stay here in SA and not have to travel interstate for these types of exciting opportunities.”

SIE is an American multinational gaming company owned by Sony Corporation of America, which sits under the Japanese-owned Sony Corporation umbrella.

SIE handles the research, development and production of PlayStation products, including the home video game consoles and accompanying gadgets.

The Australian Bureau of Statistics reveals South Australia loses roughly 4500 individuals a year to interstate migration, but government subsidies, such as the Economic and Business Growth Fund, aims to grow “existing businesses” and attract large players such as SIE.

In May it was announced blockbuster action film Mortal Kombat will be made in Adelaide, with the help of  the 10 per cent Production, Digital and Visual Effects (PDV) Rebate.

In the last year International entertainment company Technicolor opened an Adelaide visual effects studio and was tendered by a State Government’s $6 million grant from the Economic Investment Fund.

Want to comment?

Send us an email, making it clear which story you’re commenting on and including your full name (required for publication) and phone number (only for verification purposes). Please put “Reader views” in the subject.

We’ll publish the best comments in a regular “Reader Views” post. Your comments can be brief, or we can accept up to 350 words, or thereabouts.

InDaily has changed the way we receive comments. Go here for an explanation.

We value local independent journalism. We hope you do too.

InDaily provides valuable, local independent journalism in South Australia. As a news organisation it offers an alternative to The Advertiser, a different voice and a closer look at what is happening in our city and state for free. Any contribution to help fund our work is appreciated. Please click below to become an InDaily supporter.

Powered by PressPatron

More Business stories

Loading next article