Dodo Power and Gas entered the state’s electricity market today, promising 20 per cent discounts and no lock-in contracts.

Dodo is the trading name of M2 Energy Pty Ltd which holds licences to retail electricity and gas in Victoria, New South Wales, South Australia, Queensland and the ACT.

Until today, Dodo Electricity was only available in Victoria , New South Wales and Queensland. Dodo Gas has recently become available in Victoria.

The company is a multi-platform retailer with interests in internet, mobile and home phone services.

Its South Australia offerings are expected to offer bundling of those services energy.

The State of the Energy Market report for 2013 found that the number of South Australian electricity customers who switched their retail provider reached its highest-ever level in 2012-13.

Dodo’s launch offer of a 20 per cent pay-on-time discount off usage rates could spark a round of price cuts in the market.

South Australia has not seen the same levels of competition for power consumers that other states have in recent years, Dodo’s Consumer Director Boris Rozenvasser said today.

“It’s still a market dominated by the big retailers,” he said.

“Dodo is excited to be making our highly discounted electricity rates available for the first time to South Australians.

“There has been so much media attention on the rising cost of powering our homes, which is prompting more and more consumers to investigate the savings they can get by shopping around.”