AEDA’s new marketing exec
The Adelaide Economic Development Agency has appointed Michael Rossi as its new Executive Manager of Marketing.
Rossi joins the fledgling council subsidiary after a short stint as Business Engagement Adviser with Charles Sturt Council and more than three years as Marketing Manager with The Bend Motorsport Park.
His 15-year career in marketing and accounts includes roles with BMW, Adelaide United, Hyundai and Urban Australia.
AEDA CEO Ian Hill said Rossi would play a key role in the agency's leadership team as head of the marketing department.
"Michael will be responsible for leading AEDA’S Marketing Program including the delivery of strategies and campaigns that support our goal of accelerating economic growth throughout the City and North Adelaide," Hill said.
"He will be responsible for marketing a range of our programs and delivering citywide campaigns that attract people to enjoy our wonderful city."
Rossi said he “couldn't be more excited” to begin with the young agency.
“There's never been a better time to promote the world's third most liveable city,” Rossi said on LinkedIn.
“I'm looking forward to working with this excellent team and our strategic partners to deliver a range of initiatives and events in the coming months."
Rossi replaces Kathryn Calaby in the executive position, who left the AEDA this month to join Calaby Real Estate as a sales representative.
The AEDA began operating in January this year as a subsidiary of the City of Adelaide to attract investment in the CBD and promote Rundle Mall as Adelaide’s premier shopping destination.
The agency, which is chaired by Nikki Govan, says it works with businesses across the city to deliver programs that generate economic growth and expand the city’s visitor economy.