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Radio ratings: FIVEaa takes top spot

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Commercial talk station FIVEaa has toppled Mix102.3 to become Adelaide’s top rating radio station.

The third GfK ratings survey of the year shows FIVEaa putting on audience share in every shift to jump to the top from number three in the previous survey.

Mix dropped back to second position after losing share in every shift, apart from weekends, while ABC Radio Adelaide also lost ground to move from second to third spot.

In the key Breakfast shift, the ABC’s Matthew Abraham and David Bevan remain the leaders – but their once commanding lead has been whittled down to 0.6 percentage points by FIVEaa’s David Penberthy and Will Goodings. Mix is in a distant third place.

Monday to Friday, and Breakfast shift, ratings for survey period 3. Source: GfK

FIVEaa’s strongest gains came in the 7pm to midnight shift, where comedian Jon Blake takes the 7-8pm hour before handing over to veteran Jeremy Cordeaux. The pair put on 2.5 percentage points to overtake previous leader, the ABC’s Peter Goers, who lost ground.

FIVEaa also put on strong gains in Mornings, where Leon Byner now commands top spot, and Drive, where FIVEaa’s sports show put on listener share to move into second place overall behind Nova.

Classic hits music station Cruise1323 held its ground after a powerful previous survey to overtake big commercial FM station Nova, which lost listener share.

Triple M and hit107 both had improved showings.

ABC Radio Adelaide lost listener share in all shifts apart from Drive, where Jules Schiller flatlined. In that shift, ABC Radio Adelaide continues to be outrated by its youth counterpart, Triple J.

Overall ratings for survey 3. Source: GfK

 

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