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Radio ratings: ABC 891 rules the airwaves


ABC 891 has become Adelaide’s most popular radio station built on its dominance in the breakfast, evenings and weekend shifts.

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The first ratings figures for 2016 show ABC’s seemingly indestructible breakfast duo of Matthew Abraham and David Bevan have opened up a huge lead over their nearest rivals.

The survey, from January 17 to February 27, was also significant for Southern Cross Austereo’s two Adelaide stations – Triple M and hit107 – who both grew listenership.

Triple M’s drive sports show hosted by Andrew Jarman and Dale Lewis also knocked off their fierce FIVEaa rivals, Mark Bickley and Stephen Rowe, as the AFL season looms.

Long-time leading station Mix102.3 is on the slide, along with FIVEaa which lost listener share across its weekday schedule.

In the last survey of 2015, 891 placed second place to leader Mix.

Today’s survey shows 891 in first place, followed by Nova, with Mix back in third. Triple M has jumped into fourth place, based on solid gains across the weekday schedule, including taking a surprise lead in mornings.

Mix lost share in every shift, while Nova had modest gains.

hit107 was the fastest mover overall, thanks to a significant gains in breakfast, mornings and afternoons. Its star drive team – Andy Lee and Hamish Blake – lost some share.

FIVEaa slid from fourth overall to sixth, being leapfrogged by Triple M and hit107.

Overall ratings for Survey 1, 2016. Source: GfK

Overall ratings for Survey 1, 2016. Source: GfK

In the key breakfast shift, leaders Abraham and Bevan have pushed out to a huge lead – putting on 1.1 points to take 18.9 per cent of listeners.

Their nearest rivals, David Penberthy and Will Goodings on FIVEaa, lost share, but still hang on to second place with 11.9 per cent of listeners.

Weekday and breakfast shifts. Source: GfK

Weekday and breakfast shifts. Source: GfK

The ABC has changed up its line-up this year and the newbies have had mixed success.

New mornings presenter Ali Clarke lost share, as did Ian Henschke, who was moved from mornings to drive, replacing Michael Smyth.

However, veteran evenings presenter Peter Goers has opened up a big lead – more than three percentage points ahead of nearest rival, Nova, with FIVEaa in third.

891’s weekend shifts also boomed to move into first place.

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