The Tourism Industry Council South Australia (TiCSA) named the Riverlands town Renmark, a three-hour drive from Adelaide, as this year’s Top Tourism Town.
The award recognises established tourism towns where a range of attractions, accommodation and visitor experiences already exist, particularly those with a population of over 5,000 people.
Renmark was noted for “offering the ultimate destination to relax and recharge, reconnect with nature and make memories that will last a lifetime”.
Twenty towns were in competition for four awards: Top Tourism Town, Small Tourism Town, Tiny Tourism Town and the People’s Choice.
Shaun de Bruyn, CEO of TiCSA, said the annual competition helps strengthen the state’s growing regional tourism industry, with Moonta benefiting from winning the top award in 2021.
“Our regions are incredibly valuable to the State’s tourism industry, with over 40 per cent of visitor expenditure in South Australia coming from our wonderful regions,” de Bruyn said.
“Not only are the Top Tourism Town Awards excellent for celebrating our regions but they also give them the opportunity to improve their tourism marketing and visitor experiences.”
Wallaroo on the Yorke Peninsula took out two awards, winning both the Small Tourism Town award and the People’s Choice prize as the state’s favourite seaside destination.
The Copper Coast town won for its “many accommodation choices – where you’ll always be close to the sea and can enjoy a swim, water activities, fishing or simply feel the sand between your toes”.
The Tiny Tourism Town award went to Quorn.
With a population just under 1500, the gateway to the Flinders has a growing tourism industry as visitors flock to the Pichi Pichi Railway and the Quorn Silo Light Show.
Winners receive customised entry and exit point signs to promote their towns, a trophy and framed certificate, and exclusive marketing opportunities to help advertise the town.
Local councils and Visitor Information Centres were eligible to nominate their town for the award by creating a town introduction, visitor itinerary, editorial article and a short promotional video highlighting the key attractions.
“The Top Tourism Town program is designed to recognise those towns in South Australia that offer an amazing visitor experience and demonstrate a strong commitment to encouraging tourism and increasing visitation to their destination,” de Bruyn said.
Angela Evans, President of Top Tourism Town partner Local Government Association of South Australia, hopes the awards help encourage tourists to visit these regional areas.
“Councils invest millions of dollars every year providing infrastructure to support tourism and the visitor economy and have worked hard in recent years to help local tourism and hospitality businesses survive the impacts of COVID-19,” Evans said.
“Now is the perfect time for South Australians to get out and enjoy our regional areas, to support our towns and businesses, and to think about which spot they love visiting the most and why.”
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