PODCAST: Building a global fitness empire from Adelaide
Tobi Pearce and his fiancee Kayla Itsines are behind the remarkable Adelaide based fitness empire Sweat, which is hitting around $100 million in annual revenue, and saw the couple’s wealth valued at $486 million on the AFR Young Rich List in 2018.
Tobi Pearce talks about how he and Kayla Itsines created a global fitness brand from Adelaide. Supplied image
The company was initially built on the back of Itsines’ powerful social media presence, which has passed 10 million followers on Instagram and 23 million on Facebook, and their product, the Bikini Body Guide, which gives users a workout plan, nutrition information, recipes and more.
Now, Sweat is aiming to become the ’Netflix of health and fitness’ with millions around the world consuming content on a monthly subscription via the Sweat app.
It is hard to believe that just 10 years ago, Pearce was homeless and trying to find his way in life.
In today’s podcast, Rooster Radio hosts Andrew Montesi and James Begley talk to Pearce about his personal journey and meeting Itsines.
Pearce talks about the mechanics of how the duo built their company and the strategy behind it.
He also talks about managing rapid growth, leadership, dealing with success and the limelight, building in Adelaide and so much more.
