Opinion
Resilient nature is already bouncing back from recent bushfires, and tourists should ignore damaging “fire-ravaged Kangaroo Island” branding to come, see and celebrate it, argues Nick Hannaford.
Opinion
Encouraging tourists to return to Kangaroo Island and the Adelaide Hills is vital to help fire-affected regions and businesses get back on their feet. Getting the word out that there’s still plenty to see and do is the SA Tourism Commission’s number one priority, says Brent Hill.
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He’s back. And this time, he’s happy.
Technology originally developed to monitor Adelaide’s traffic has been adapted to count the number of visitors to the McLaren Vale wine region.
The new head of the Department of Trade, Tourism and Investment says her agency is not directly responsible for the ‘Old Mate’ advertising campaign and the “jury’s still out” on whether it worked.
A widely-derided new SA Tourism ad plays to outdated stereotypes about older people that will more likely put them off coming here than convince them to visit, the Council on the Ageing says.
