Media and marketing
The federal election period has seen Adelaide’s talk radio stations improve their listener share, with the ABC’s Ali Clarke cementing her lead in the key breakfast shift.
Media and marketing
ABC Radio Adelaide has regained its ascendancy in the breakfast shift, with the latest radio ratings showing Ali Clarke pulling clear of her commercial rivals.
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ABC Radio Adelaide’s Ali Clarke has taken back the lead from FIVEaa in the key breakfast shift in the final radio ratings survey of the year.
After a difficult ratings year, ABC Radio Adelaide is keeping the faith in its current line-up but will make some incremental changes next year, including a new arts-focused show hosted by Peter Goers.
FIVEaa has closed the gap on perennial leader Mix 102.3 in the latest radio ratings, with the talk station ruling the airwaves at either end of the day.
ABC Radio Adelaide’s ratings continue to sink, with the national broadcaster’s local flagship station being overtaken by all commercial rivals.
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