Media and marketing
In this week’s column, changes at the top at The Advertiser, inside Nick Xenophon’s media reform deal, and a key appointment in Adelaide’s advertising industry.
News
The Turnbull Government’s media ownership deregulation bill is set to pass the Senate this afternoon, including a $60 million fund negotiated by Nick Xenophon to allay concerns the new laws will allow large media companies to dominate markets like Adelaide.
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Communications Minister Mitch Fifield has leveraged One Nation’s demand for reprisals against public broadcasters ABC and SBS in a desperate bid to re-engineer the Australian commercial media industry.
Almost three quarters of South Australians want taxpayer funding to the ABC increased or maintained at its current level, according to a new ReachTel poll, InDaily can reveal.
InDaily’s media column returns with an assessment of how federal media reforms might increase News Corp’s tight grip on Adelaide media, the surprise in the latest newspaper readership figures, a big win for a local advertising agency, and more.
The Turnbull government has introduced new media ownership laws to parliament, removing archaic regulations prohibiting significant media mergers.
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