Adelaide Fringe theatre hub Holden Street Theatres is struggling with its lowest festival ticket sales in three years, pleading with supporters to spread the word about its shows and “keep this baby going”.
Adelaide Fringe director and CEO Heather Croall has had her contract extended for a further two years until 2020, when the festival will celebrate its 60th anniversary.
Adelaide Fringe director Heather Croall is urging South Australians to get behind the 2017 event to ensure artists leave happy and the festival retains its title as the second-biggest Fringe in the world.
New director of the Adelaide Fringe Festival, Heather Croall, takes 10 minutes to talk to us about the success so far of this year’s Fringe, how she wants to work closely with city businesses, and how the event can expand into new parts of the city.