
Lucas cracks the whip on government advertising
The State Government will tighten its reporting guidelines for government advertising and marketing to ensure the total cost is disclosed at the beginning of each campaign.
The State Government will tighten its reporting guidelines for government advertising and marketing to ensure the total cost is disclosed at the beginning of each campaign.
Treasurer Rob Lucas says he will review reporting guidelines for State Government marketing and advertising campaigns after it was revealed the committee in charge of overseeing government communications – which he chairs – had only published one evaluation report in 12 months.
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The State Government will spend a further $2 million advertising its energy plan over the next 12 months, senior public servants confirmed this morning, with the Opposition describing the figure as “an outrageous waste of money”.