government advertising

Saturday, September 26

Lucas cracks the whip on government advertising

The State Government will tighten its reporting guidelines for government advertising and marketing to ensure the total cost is disclosed at the beginning of each campaign.

Treasurer promises more transparency in Govt ad spending after reporting dries up

Treasurer Rob Lucas says he will review reporting guidelines for State Government marketing and advertising campaigns after it was revealed the committee in charge of overseeing government communications – which he chairs – had only published one evaluation report in 12 months.

Rob Lucas will have oversight of how the government sells itself. Photo: Tony Lewis / InDaily

Public image limited as Lucas takes control of government ads

Rob Lucas has extended his influence over the Marshall Government’s public image, with the Treasurer this week taking control of the body that oversees the state government’s taxpayer-funded advertising spend.

Govt to spend another $2 million advertising Jay's energy plan

The State Government will spend a further $2 million advertising its energy plan over the next 12 months, senior public servants confirmed this morning, with the Opposition describing the figure as “an outrageous waste of money”.