
After Brand SA: It's time for the state's global pitch to mature
South Australia has a well-established brand mark – but what message lies behind it? Nick Leaver argues that now is the time for the state to hone its pitch to the world.
South Australia has a well-established brand mark – but what message lies behind it? Nick Leaver argues that now is the time for the state to hone its pitch to the world.
The executive chair of Brand South Australia has lashed out at the Marshall Government’s decision to axe the not-for-profit organisation’s public funding, calling it a “sad day for the state”.
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Brand SA celebrated the anniversary of its I Choose SA campaign with a breakfast event at Penfolds Magill Estate last week.