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Former Tiger wins Crows leadership role


A former Richmond best and fairest winner and recent campaigner against “toxic masculinity” has won the much-speculated role as the Adelaide Crows’ new ‘Leadership Development Manager’ – fulfilling a recommendation of the club’s high-profile post-season autopsy.

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The review, by Hawthorn great Jason Dunstall, former Fremantle captain Matthew Pavlich and consultants Jonah Oliver and Dr Tim Gabbett, investigated the club’s fall from minor premiers to also-rans in successive seasons, and was used as the catalyst for the sackings of football department heavyweights Brett Burton and Scott Camporeale.

It also recommended the creation of a new role, then dubbed ‘Head of Leadership and Culture’, “to deliver a new player leadership program across all areas of the football department, including AFL and AFLW”.

That requirement was fulfilled with today’s announcement of former Tiger Daniel Jackson as Adelaide’s Leadership Development Manager.

Jackson, who played 156 AFL games including six years in the Tigers’ leadership group before his 2014 retirement, also claimed the inaugural Jim Stynes Community Leadership Award in recognition of his commitment to the mental health and wellbeing of young people through several community groups.

The Crows said he had “a strong and proven track record of working with sports and corporate professionals to optimise performance with a focus on leadership, purpose and resilience”.

He will report to recently-appointed Head of Football Adam Kelly to “oversee and facilitate leadership development and training for players across the AFL, AFLW and SANFL teams, as well as football department staff”.

The appointment completes a radical reform of the football department, begun by the resignation of Don Pyke as senior coach, and his replacement by former Swans player Matthew Nicks.

In a statement, Kelly described Jackson as a “highly motivated individual with a diverse and relevant background working with organisations both here in Australia and abroad”.

“He is held in high regard by everyone we have spoken to within the AFL industry, as well as his corporate clients, for his ability to coach individuals on their leadership capability and traits.”

Jackson is currently working in London, where he is listed on LinkedIn as a Commissioner for AFL Europe and a senior facilitator for the ‘Good Lad Initiative’, a program “specialising in helping men and boys make a positive contribution to gender equality and relations”.

“The organisation is all about supporting positive masculinity while fighting toxic masculinity,” his bio says.

Jackson said “after spending the last five-plus years overseas working in and around high-performing teams and organisations, I have seen time and time again that sustainable success is built on putting good people in an environment where they can flourish”.

“Having met with Nicksy and Adam, as well as speaking to a number of others at the club, I am very confident that Adelaide is on the right path and I am really excited to play a part in that journey,” he said.

He will start his Crows role in March.

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