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Sturt breaks new ground with female GM


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Sturt Football Club has a new general manager – Sue Dewing – and she’s the first female GM at Sturt and the first in the history of the SANFL.

Dewing joins General Manager Football, Paul Sandercock, to complete the club’s newly structured management team.

She faces a tough task as GM Business Operations as Sturt try to clear a $2.2 million debt through fundraising and asset sales – including the Castle Tavern.

InDaily reported on 10 January the club was offloading its poker machine licences at the tavern to Adelaide United soccer club.

Dewing has a long association with Sturt and is a former vice-president and current board member of the club.

The club’s statement today said that in 2013, the highly regarded marketing executive volunteered to take control of Sturt’s sponsorship and marketing program, producing record sponsorship results for the SANFL club, whilst also completing a Master of Business Administration (MBA).

“She has been Sturt’s interim General Manager Business Operations since former CEO Matt Benson resigned in November, 2013,” the statement said.

“Ms Dewing has extensive experience in sales, marketing and event management.

“Her most recent role was as Director Catering Conference Sales & Services for the famous Pebble Beach Golf Resort in California USA.

“Prior to this role Sue worked in Business Development managing the Event Sales team for Hilton Adelaide.”

Sturt Football Club President, Jason Kilic, said Dewing’s strong business acumen would be welcomed at the club.

“The board went through an extensive process interviewing a strong field of applicants for the position of General Manager Business Operations,” Kilic said.

“We are delighted that Ms Dewing and Mr Sandercock will be managing the Club and look forward to working with them as they continue to drive the Sturt Football Club brand.

“Ms Dewing has the strong backing of the players, members, supporters, staff and the Board and is keen to continue the hard work behind the scenes which is driving the resurgence of the Sturt Football Club.”

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