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New marketing chief for SA Tourism Commission

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A former pasta firm executive has been appointed director of marketing at the SA Tourism Commission.

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Erik de Roos previously spent five years at San Remo Macaroni after a long career in advertising, including at Clemenger BBDO.

SATC said recruiting the best candidate to lead the marketing team was essential for such a critical time of tourism due to the pandemic.

“Erik brings a strong marketing background, is a creative thinker and is passionate about driving our brand as we continue our work to recover SA’s visitor economy,” chief executive Rodney Harrex Harrex said.

“He has broad experience across Australia and from his international placements, has been behind some of our strongest SA brands (such as San Remo, Balfours, Jacob’s Creek, Journey Beyond and the Motor Accident Commission) and is very excited to join the SATC and get to work.

“It’s been an incredibly challenging period for the SATC and tourism more broadly. We’ve worked hard to be outstanding in our engagement with the sector, and in driving initiatives to stimulate the visitor economy, so it is an exciting time for Erik to come on board and continue with the great work the team has been creating.”

de Roos will begin his new role in July, replacing Brent Hill who is joining an international tourism agency.

“I am beyond thrilled to join the SATC team and carry on with the great work already being done,” Mr de Roos said.

“Working at the SATC has been a long-held professional ambition of mine and to be joining at such a pivotal time is an extremely exciting prospect. The agency is widely respected across the tourism and business sectors for delivering best-practice marketing campaigns and I can’t think of a better brand to work with. I love the passion and the “get it done” attitude of the SATC, so I’m very keen to meet the team and be a part of it.”

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