The 37-year-old began her career as a travel agent with STA Travel before joining Phil Hoffmann Travel in 2007 where she rose quickly from a business development role to sales manager and head of operations.
Sulda decided to branch out on her own in 2015, starting Kaleidoscopic Travel, which aims to change people’s perspective on travel and work. The business focuses on the emerging 30-50 demographic and provides a low-cost Mobile Travel Franchise opportunity for experienced travel consultants.
The business model allows franchisees to work from home to maintain a sustainable work/life balance while selling holiday packages that offer aspects of cultural enrichment. The company also donates one birth kit to a developing country per booking.
At the start of 2017, Sulda started a second business – The Convivial Collective – which secured McLaren Vale Grape Wine and Tourism’s event business and delivered the Sea & Vines Festival in 2017 and 2018.
Sulda was last month named a winner of the inaugural InDaily 40 Under 40 Awards.
We asked her about doing business in South Australia.
What do you believe are the strengths of doing business in South Australia?
South Australia has a unique strength of co-operation and collaboration. Whilst businesses are still competing against one another, I feel that as a state we tend to look out for each other rather than compete. The South Australian businesses I have worked with generally all believe that success for one business often builds success for more, so sharing information happens more readily in South Australia.
What do you believe are the weak points of conducting business in South Australia?
South Australia doesn’t benefit as much as the eastern seaboard from having local access to bigger companies – we often have to fly for face to face meetings. I would say the location is probably a weak point, but in this day and age with technology, the gap is closing on this.
Do you see your future in South Australia?
I certainly see my future in South Australia. As a leader who advocates for living life to the fullest, I believe Adelaide delivers on many areas of being the most livable city. If your employees are happy, can own a house, have a minimal commute, have time with their friends, family and to exercise and be healthy, they’re going to be much better employees and fulfilled humans.
How can the state encourage more of its young leaders to stay?
If the state can encourage some bigger businesses to South Australia, then I believe this will give leaders more opportunities. However, as the age of the entrepreneur and online businesses allows for access to the world from the lounge room, encouragement for grants and growth in this area would assist in being at the forefront of this growing culture.
The world of business is going to change in the next 10 years as Generation Y and Millennials decide to work in alternate ways, so South Australia should be leaders in cultivating and mentoring these new ways of transacting and managing businesses.
More about 40 Under 40
An assessment panel representing the South Australian business community judged hundreds of nominees for the inaugural 40 Under 40 awards, which aim to identify and promote a new generation of local leaders under the age of 40.
The final 40 includes a hugely varied collection of South Australian talents, who are making a mark in fields such as health, technology, the media, property, social innovation, agriculture, finance, the law, and much more.
For the full list of 40 Under 40 winners go here.
40 Under 40 is an InDaily initiative supported by the following partners:
- Piper Alderman
- Australian Institute of Business
- Australian Institute of Company Directors
- Underwood Executive
- City of Norwood, Payneham and St Peters
- Local Government Association of South Australia
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