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ABC, FIVEaa take hit as radio rivals rebound

Media and marketing

ABC Radio Adelaide has lost its top-rating crown and slumped to fourth spot after both it and FIVEaa shed listeners during a volatile ratings period, while Mix 102.3’s slot with former ABC breakfast star Ali Clarke recovered from its disappointing debut.

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The GfK survey for February 27 – April 2, released this morning, shows ABC Radio Adelaide pushed from first spot to fourth after dropping 1.6 per cent share to 10.8, eclipsed by Cruise1323 on 11.3 and with Mix102.3 and Nova sharing equal first billing with 11.8.

ABC breakfast duo Stacey Lee and Nikolai Beilharz retained their number one spot with 15.8 per cent listener share, well clear of second placegetters Nova on 12.3 despite dropping 3.0 percentage points from the previous ratings period. 

But Nova’s breakfast show leap of 3.5 per cent pushed FIVEaa’s breakfast with David Penberthy and Will Goodings into third spot after a 3.5 per cent drop to 11.6 per cent.

FIVEaa’s ratings also slumped across the board, losing 1.4 per cent listener share to rank fifth overall.

Mix 102.3’s breakfast show spearheaded by former ABC announcer Ali Clarke bounced back from its poor first survey – although it was only in place for part of the survey period – clawing back 1.8 per cent listener share to earn fourth spot with 9.9 per cent.

ABC Mornings host David Bevan dropped from first place to third behind Cruise1323 and Mix 102.3, while Drive’s Jules Schiller kept fourth spot behind Nova, Mix.102.3 and SAFM and evenings host Peter Goers dropped from second to third as FIVEaa’s Matthew Pantelis kept top spot despite dropping from 17.6 to 13.4 per cent.

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