InDaily InDaily

Support independent Journalism Donate Subscribe
Support independent journalism

Media and marketing

ABC radio breakfast still on top after star's defection

Media and marketing

ABC Radio Adelaide’s new breakfast team has not only kept the number one spot but increased audience share in the first radio ratings survey for 2022, despite former top-rating announcer Ali Clarke leaving for rival station Mix 102.3 – which shed listeners over her first ratings period.

Print article

The GfK survey for January 16 – February 26, released this morning, shows the ABC breakfast show hosted by Stacey Lee and Nikolai Beilharz has 18.8 per cent of listener share – up from the 17.4 per cent recorded by Clarke in her last survey period before leaving the ABC for commercial FM station Mix at the end of 2021.

ABC political journalist Lee and former ABC regional broadcaster Beilharz were only named as Clarke’s replacements in the vital breakfast slot on January 11.

But Clarke’s high-profile return to commercial radio to head a new Mix breakfast team has proved a ratings disappointment, with listener share dropping from its previous 9.0 per cent listener share to 8.1 per cent.

Overall, the ABC’s local station stayed at number one, after trumping long-time leader Mix in the final survey of 2021. It was the first time Mix had lost top spot since 2017.

Adelaide radio ratings by percentage share. Survey period: January 16 to February 26. Source: GfK

FIVEaa breakfast hosts David Penberthy and Will Goodings retained second spot but recorded a significant 2.5 per cent jump in listener share to 15.1 per cent.

Triple M came in third despite a 2.5 per cent drop in listener share to 9.8 per cent, while Nova ranked fourth with 8.8 per cent.

ABC Radio Adelaide morning announcer David Bevan kept his number one spot ahead of 5MMM and Mix.

In Drive, ABC announcer Jules Schiller dropped from second spot to fourth while in the evenings Peter Goers increased share to retain second spot on 12.9 per cent – still a long way behind FIVEaa’s top-rating show with Matthew Pantelis, which jumped to 17.6 per cent.

Make a comment View comment guidelines

Local News Matters

Media diversity is under threat in Australia – nowhere more so than in South Australia. The state needs more than one voice to guide it forward and you can help with a donation of any size to InDaily. Your contribution goes directly to helping our journalists uncover the facts. Please click below to help InDaily continue to uncover the facts.

Donate today
Powered by PressPatron

More Media and marketing stories

Loading next article