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Radio ratings: Mix takes a big hit, Ali holds breakfast

Media and marketing

Adelaide’s year of volatile radio ratings has continued, with the latest survey showing a big fall for perennial leader Mix 102.3 and some relief for FIVEaa which has bounced back after a slide.

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The ratings have been a rollercoaster all year and today’s survey seven results are no different.

In the key breakfast shift, ABC Radio Adelaide’s Ali Clarke held on to a clear lead, despite losing 2.1 percentage points – a big shift in listener share.

She maintained a buffer over her nearest rival, FIVEaa duo Will Goodings and David Penberthy, by 15.8 per cent to 13.6 – a significant narrowing of the 17.9-11.2 margin she enjoyed in the previous GfK ratings report.

Overall the ABC lost share but, due to a huge fall for Mix, the national broadcaster’s local station came close to taking the Adelaide ratings crown.

Mix suffered the biggest fall in share of any local station: dropping 2.3 percentage points to 11.5, just ahead of the ABC on 11.3.

Cruise increased its share slightly to retain its third position.

FIVEaa, which ranked equal last of the local stations with SAFM in the previous survey, bounced up 1.7 points to move into fourth spot, just behind Cruise.

Nova, Triple M and SAFM rounded out the top seven.

Overall ratings for survey seven, taken from August 15 to Septmeber 18, and September 26 to October 30. Source: GfK

In the other shifts, Mix held on to its lead in Mornings despite losing share. In the talk battle, ABC Radio Adelaide’s David Bevan also lost share, but kept a slimmed-down lead over FIVEaa veteran Leon Byner, who improved.

In the Afternoon slot it was a similar story. Mix retained its lead despite losing significant share. Cruise took second spot on its own, after previously sharing the position with Triple M.

In Drive, Mix again lost more than two percentage points but this time it relinquished the number position to Nova, who increased share. ABC Radio Adelaide held its share, while FIVEaa had a better showing to overtake rival Triple M in the sports-focused shift.

The Evening results showed a kind of volatility rarely seen in radio ratings. FIVEaa rocketed to the number position with a massive 6.1 percentage point increase. FIVEaa’s offering, which includes Jon Blake in the first hour followed by Matthew Pantelis, surged ahead of previous leader Mix, which lost an equally eye-watering four percentage points.

Complete ratings for survey seven, taken from August 15 to Septmeber 18, and September 26 to October 30. Source: GfK

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