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Radio ratings: Ali Clarke takes back breakfast crown

Media and marketing

ABC Radio Adelaide’s Ali Clarke has taken back the lead from FIVEaa in the key breakfast shift in the final radio ratings survey of the year.

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In an otherwise mediocre survey for the ABC’s local station, Clarke has turned the tables on her commercial rivals David Penberthy and Will Goodings, after losing the breakfast crown to them in the middle of the year.

GfK survey 8, taken from September 30 to December 8, shows Adelaide radio audiences shifting to commercial music stations, with Nova, hit107 and Triple M all recording increases in audience share.

FIVEaa fell from second overall to fourth, while ABC Radio Adelaide also dropped a spot, from fourth to fifth.

Perennial leader Mix 102.3 maintained its position at the top, despite dropping slightly, while Nova surged up the table from fifth to second. Cruise 1323 remains in third spot in the increasingly tight race.

ABC Radio Adelaide is struggling for relevance across its daytime shifts, but Clarke was the bright spot for the national broadcaster, increasing her share by one percentage point to hit 14.4 per cent. By contrast, Penberthy and Goodings lost ground – falling from 14.6 per cent to 13.4. They are now in second place, followed by Mix’s pairing of Jodie Oddy and Mark Soderstrom, who increased their share.

Monday to Friday and Breakfast shift listener share. Source: GkK radio ratings survey 8: Sept 30 to Dec 8.

Overall listener share. Source: GkK radio ratings survey 8: Sept 30 to Dec 8.

FIVEaa lost ground in every shift, following the end of the AFL season, and faces a new challenge on the AM dial, with sports station SEN beginning broadcasting in Adelaide just two days before this survey ended.

Mix maintained its lead in the morning and afternoon shifts, while Nova surged to take the drive crown.

Disclosure: David Washington is an occasional unpaid guest on Ali Clarke’s ABC radio program.

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