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Fifteen years ago today, the first edition of The Independent Weekly newspaper was published – a bold move to provide South Australians with an alternative media voice. That project continues today through InDaily. We revisit that tumultuous first edition and talk to the key players who finally broke Adelaide’s media monopoly.
Media and marketing
The boss of the state’s tourism commission says the agency’s board was fully engaged with the creation of a controversial promotion that attempts to sell Adelaide to prospective visitors by depicting an old man in tears, saying the campaign has already succeeded in getting “cut-through in a difficult media environment”.
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Firms are being urged to write job adverts in plain English after research suggested applicants are put off by jargon such as “entrepreneurial mindset” and “action-orientated”.
Adelaide’s radio ratings battle in the closely-watched breakfast shift has tightened, with ABC Radio Adelaide’s Ali Clarke clinging on to top spot despite her key rivals surging.
South Australia has a well-established brand mark – but what message lies behind it? Nick Leaver argues that now is the time for the state to hone its pitch to the world.
News Corp insists it “remains firmly committed to the people and issues of South Australia”, despite axing the sole remaining reporter in the local bureau of its national broadsheet, The Australian.
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