National PR hire for young Adelaide comms firm
Fledgling Adelaide marketing and communications agency CALLIE has appointed Mitsubishi Australia’s PR Manager Catherine Humphreys-Scott as Director of Communications and Public Relations.
The Goodwood-based consultancy firm also this week announced the permanent appointment of Lara Byrne as Communications Manager after welcoming her to the agency in January on a maternity leave contract.
Originally from London, Humphreys-Scott moved to Australia from the UK in 2017 to lead marketing on the South Australian Government’s Open State Festival.
She also spent a year and a half with the RAA in senior communications and marketing roles before moving to Mitsubishi where she managed national level PR campaigns and corporate communications.
Her overseas experience includes time with US pharmacy giant Walgreens, DDC Public Affairs and Vodafone.
Her new role at CALLIE will see her responsible for developing the agency’s comms and PR practice while leading their key business accounts, the firm says.
Meanwhile, Byrne has been responsible for CALLIE’s health, education and community sector clients during her first nine months with the agency.
Prior to joining CALLIE, she spent 16 years as a marketing manager with national retail property group Vicinity Centres – overseeing marketing across the company’s South Australian assets, including the Colonnades, Arndale and Hollywood Plaza shopping centres.
CALLIE Director Callie Rose, who founded the consultancy firm in 2017, said the expansion of the agency’s staff to seven people came off the back of the existing team’s “significant efforts” and “organic growth from existing clients and agency partners”.
“Catherine and Lara are fantastic additions to CALLIE and bring a wealth of integrated experience and some additional skillsets to our senior team,” Rose said.