Mile End manufacturers make marketing push
Adelaide hi-tech welding manufacturers K-TIG have made three appointments in their marketing and businesses development divisions.
The Mile End-based firm has brought on Ben Mitchell as Chief Marketing Officer, Jayne Osborne as Head Partner Marketing and Ben Hodge as Defence Business Development Manager.
Mitchell joins the publicly listed company after 15 years with chemicals multinational Nitto Australia – most recently as Director of Innovation and Marketing in Adelaide.
The new K-TIG marketing chief also holds a Masters in Business Administration and has experience as a Business Manager with Caltex in Adelaide.
He will work closely alongside Osborne who has been brought on as Head Partner Marketing to develop and manage K-TIG’s global distribution strategy.
Osborne has held a variety of managerial roles across the public and private sector, including short stints with the Department of Premier and Cabinet, the Small Business Commissioner, air conditioning manufacturers Seeley International and AnglicareSA.
Her appointment follows K-TIG this year establishing its UK subsidiary, Keyhole TIG, and setting up a sales and distribution network in North America in 2020.
K-TIG Managing Director Adrian Smith said Mitchell and Osborne would help the company carry out its global growth strategy.
“Jayne’s appointment comes at an exciting time as K-TIG further expands our global distribution network,” Smith said.
“She, along with Ben Mitchell are ideally placed as marketing strategists to showcase K-TIG’s market leading, fully automated, industry-disruptive technology.”
Meanwhile, Hodge has been brought on to lead K-TIG’s growth strategy in the defence sector.
Touted as an experienced industry professional, Hodge has spent the last three years with South Australian tech manufacturers APC Technology as Business Development Manager, Defence and Aerospace.
That role came after two years as a Business Development Manager with Defcon Technologies and 13 years as a Coffee Club franchisee.
“Ben Hodge’s strong defence background will be a game-changer as K-TIG continues to identify and pursue new opportunities in the defence sector,” Smith said.
“An inspirational leader in any sales team he’s worked in, Ben is driven to exceed the expectations of customers.”