InDaily InDaily

Support independent Journalism Donate Subscribe
Support independent journalism

40 Under 40 winner of the day: Hinney Lo


Web designer and app developer Hinney Lo started PixelForce for a university assignment, with the company growing to help shape Australia’s fitness industry and boost South Australia’s skilled immigration.

Print article

Lo founded his app development company as an international student studying a master of design in digital media at the University of Adelaide.

The business started slowly in 2011 but took off three years later after developing the first SWEAT mobile app for South Australia-based fitness guru Kayla Itsines.

This success allowed the company to expand to 25 staff, most of whom are international graduates from countries such as India, China and Hong Kong.

Earlier this year, PixelForce was recognised by Immigration South Australia for bringing in and employing skilled immigrants to South Australia.

Lo said working with international graduates had been a great investment for the company because of their loyalty and hard work. 

 In June, Lo was named in InDaily’s 40 Under 40, which recognises the best and brightest young business people in South Australia.

What is the single most important lesson you have learnt in your business career so far?

Setting expectations with yourself and others is a key factor. Business only works well if everyone is on the same page. Moreover, it is essential to keep learning and trying new things – this not only applies to business but also life. I believe that if you give yourself a chance to do something new you give yourself the gift of opportunity.

What do you believe are the strengths of doing business in South Australia?

We fundamentally believe that South Australia can have a stronger future, and local businesses are very keen to work with other local businesses. South Australia is transforming from traditional manufacturing processes to innovative products and services, which provides great opportunities for digital business.

What do you believe are the weak points of conducting business in South Australia?

It might be the market size… the opportunity to win customers in South Australia is limited. However, advancements in technology will successfully enable us to gain more interstate clients.

Do you see your future in South Australia? 

Yes absolutely, South Australia is a vibrant and festive city to live in. Further, South Australia has always been very supportive and friendly to the small and local business. We believe that South Australia has a bright future and will bring enormous potential for both local business and society.

 How can the state encourage more of its young leaders to stay?

I believe it is very important to identify potential young leaders in advance, invest in them and help them to understand the growth opportunities and value of running a business in South Australia.

More programs can be provided to enhance the engagement among young leaders and encourage them to share their experiences and achievements. In that way, they will identify their value of becoming a leader. They will get ready to make their business succeed in South Australia, which means they are less likely to leave.

To see the full list of 40 winners, go here.

InDaily is profiling each of the winners – go here to read more.

Help our journalists uncover the facts

In times like these InDaily provides valuable, local independent journalism in South Australia. As a news organisation it offers an alternative to The Advertiser, a different voice and a closer look at what is happening in our city and state for free. Any contribution to help fund our work is appreciated. Please click below to donate to InDaily.

Donate here
Powered by PressPatron

More Business stories

Loading next article