PODCAST: Building a global fitness empire from Adelaide
Business
Tobi Pearce and his fiancee Kayla Itsines are behind the remarkable Adelaide based fitness empire Sweat, which is hitting around $100 million in annual revenue, and saw the couple’s wealth valued at $486 million on the AFR Young Rich List in 2018.

The company was initially built on the back of Itsines’ powerful social media presence, which has passed 10 million followers on Instagram and 23 million on Facebook, and their product, the Bikini Body Guide, which gives users a workout plan, nutrition information, recipes and more.
Now, Sweat is aiming to become the ’Netflix of health and fitness’ with millions around the world consuming content on a monthly subscription via the Sweat app.

Get InDaily in your inbox. Daily. The best local news every workday at lunch time.
Thanks for signing up to the InDaily newsletter.
It is hard to believe that just 10 years ago, Pearce was homeless and trying to find his way in life.
In today’s podcast, Rooster Radio hosts Andrew Montesi and James Begley talk to Pearce about his personal journey and meeting Itsines.
Pearce talks about the mechanics of how the duo built their company and the strategy behind it.
He also talks about managing rapid growth, leadership, dealing with success and the limelight, building in Adelaide and so much more.
Local News Matters
Media diversity is under threat in Australia – nowhere more so than in South Australia. The state needs more than one voice to guide it forward and you can help with a donation of any size to InDaily. Your contribution goes directly to helping our journalists uncover the facts. Please click below to help InDaily continue to uncover the facts.
Comments
Show comments Hide comments