The company was initially built on the back of Itsines’ powerful social media presence, which has passed 10 million followers on Instagram and 23 million on Facebook, and their product, the Bikini Body Guide, which gives users a workout plan, nutrition information, recipes and more.
Now, Sweat is aiming to become the ’Netflix of health and fitness’ with millions around the world consuming content on a monthly subscription via the Sweat app.
It is hard to believe that just 10 years ago, Pearce was homeless and trying to find his way in life.
In today’s podcast, Rooster Radio hosts Andrew Montesi and James Begley talk to Pearce about his personal journey and meeting Itsines.
Pearce talks about the mechanics of how the duo built their company and the strategy behind it.
He also talks about managing rapid growth, leadership, dealing with success and the limelight, building in Adelaide and so much more.
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