InDaily InDaily

Support independent Journalism Donate Subscribe
Support independent journalism


Heinz denies sugary snack claims


Food giant Heinz is denying allegations by Australia’s consumer watchdog that it promoted a sugary snack marketed for toddlers as healthy.

Comments Print article

The Australian Competition and Consumer Commission has started legal proceedings in the Federal Court against HJ Heinz Company Australia Ltd in relation to the promotion of Shredz.

It alleges Heinz is falsely marketing these products as healthy options for young children, when they are not.

In a statement, Heinz said it strenuously denied the ACCC allegations and looked forward to defending its position.

“Heinz takes labelling of products very seriously and complies with all Australian labelling and food laws,” it said.

It also said the product was no longer on the market.

The Shredz product range includes three varieties – peach apple and veg, berries apple and veg, and strawberry and apple with chia seeds – and they are predominantly made from fruit juice concentrate and pastes.

“These products contain over 60 per cent sugar, which is significantly higher than that of natural fruit and vegetables – for example, an apple contains approximately 10 per cent sugar,” ACCC chairman Rod Sims said.

The ACCC also alleges the Heinz Shredz products are likely to inhibit the development of a child’s taste for natural fruit and vegetables.


Make a comment View comment guidelines

Local News Matters

Media diversity is under threat in Australia – nowhere more so than in South Australia. The state needs more than one voice to guide it forward and you can help with a donation of any size to InDaily. Your contribution goes directly to helping our journalists uncover the facts. Please click below to contribute to InDaily.

Contribute here
Powered by PressPatron


Show comments Hide comments
Will my comment be published? Read the guidelines.

More Business stories

Loading next article