InDaily InDaily

Support independent Journalism Donate Subscribe
Support independent journalism

Business

Triple M scores Olympic radio rights

Business

Southern Cross Austereo will be the official commercial FM radio broadcaster of the Rio Olympics in August.

Comments
Comments Print article

The broadcaster will air the action from its Triple M station and a new “7 Rio Live” digital channel as part of a partnership with long-time Olympic rights holder, the Seven Network.

“This new venture is also an Australian first, with the Olympic games television broadcast streamed live to radio,” Seven West Media chief revenue officer Kurt Burnette said.

Seven said Southern Cross Austereo would also be able to broadcast Olympic content on its Hit radio network.

The news comes after Adelaide’s Triple M took a decisive drive-time sports lead over fierce rivals FIVEaa in the radio ratings.

The drive show’s performance was part of a general ratings revival for the station.

– with AAP

Make a comment View comment guidelines

Local News Matters

Media diversity is under threat in Australia – nowhere more so than in South Australia. The state needs more than one voice to guide it forward and you can help with a donation of any size to InDaily. Your contribution goes directly to helping our journalists uncover the facts. Please click below to help InDaily continue to uncover the facts.

Donate today
Powered by PressPatron

Comments

Show comments Hide comments
Will my comment be published? Read the guidelines.

More Business stories

Loading next article