The broadcaster will air the action from its Triple M station and a new “7 Rio Live” digital channel as part of a partnership with long-time Olympic rights holder, the Seven Network.
“This new venture is also an Australian first, with the Olympic games television broadcast streamed live to radio,” Seven West Media chief revenue officer Kurt Burnette said.
Seven said Southern Cross Austereo would also be able to broadcast Olympic content on its Hit radio network.
The news comes after Adelaide’s Triple M took a decisive drive-time sports lead over fierce rivals FIVEaa in the radio ratings.
The drive show’s performance was part of a general ratings revival for the station.
– with AAP
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