InDaily InDaily

Support independent Journalism Donate Subscribe
Support independent journalism


Penfolds named world's top wine brand


Penfolds, one of South Australia’s pioneering wineries and most recognisable labels, has been named the World’s Most Admired Wine Brand.

Comments Print article

The 172-year-old brand was given the honour following a poll of almost 200 international industry experts, including buyers, wine writers and critics, sommeliers and Masters of Wine.

Penfolds chief winemaker Peter Gago said everyone contributed to the brand’s success.

“All at Penfolds are so chuffed with this global recognition – from those working in our vineyards and wineries, on our bottling lines, back-of-house in logistics, procurement and marketing, to our talented sales teams around the world who are at the coal-face selling our whites, reds and fortifieds,” he said.

The poll was carried out by magazine Drinks International.

The panel was asked to cast their votes on the most admired wine brands based on consistent or improving quality, reflecting its region or country of origin, responding to the needs and tastes of its target audience, marketing and packaging and its strong appeal to a wide demographic

Penfolds has built one of the most recognisable wine brands in Australia, led by its “super premium” wines of which Grange is the most famous and sought-after by collectors.

Last week the makers of Penfolds, Treasure Wine Estates, rewarded its chief executive Michael Clarke with a 30 per cent pay rise for turning the company around.

Clarke’s fixed remuneration was increased to $2.2 million a year, from $1.7 million, effective last Tuesday, citing the “significant turnaround of the business over the past two years under his leadership and strategic initiatives put in place for future growth”.


Make a comment View comment guidelines

Local News Matters

Media diversity is under threat in Australia – nowhere more so than in South Australia. The state needs more than one voice to guide it forward and you can help with a donation of any size to InDaily. Your contribution goes directly to helping our journalists uncover the facts. Please click below to help InDaily continue to uncover the facts.

Donate today
Powered by PressPatron


Show comments Hide comments
Will my comment be published? Read the guidelines.

More Business stories

Loading next article