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Penfolds named world's top wine brand

Business

Penfolds, one of South Australia’s pioneering wineries and most recognisable labels, has been named the World’s Most Admired Wine Brand.

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The 172-year-old brand was given the honour following a poll of almost 200 international industry experts, including buyers, wine writers and critics, sommeliers and Masters of Wine.

Penfolds chief winemaker Peter Gago said everyone contributed to the brand’s success.

“All at Penfolds are so chuffed with this global recognition – from those working in our vineyards and wineries, on our bottling lines, back-of-house in logistics, procurement and marketing, to our talented sales teams around the world who are at the coal-face selling our whites, reds and fortifieds,” he said.

The poll was carried out by magazine Drinks International.

The panel was asked to cast their votes on the most admired wine brands based on consistent or improving quality, reflecting its region or country of origin, responding to the needs and tastes of its target audience, marketing and packaging and its strong appeal to a wide demographic

Penfolds has built one of the most recognisable wine brands in Australia, led by its “super premium” wines of which Grange is the most famous and sought-after by collectors.

Last week the makers of Penfolds, Treasure Wine Estates, rewarded its chief executive Michael Clarke with a 30 per cent pay rise for turning the company around.

Clarke’s fixed remuneration was increased to $2.2 million a year, from $1.7 million, effective last Tuesday, citing the “significant turnaround of the business over the past two years under his leadership and strategic initiatives put in place for future growth”.

 

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