InDaily InDaily

Support independent Journalism Contribute Subscribe
Support independent journalism

Darren Thomas steps down as chair of Brand SA

Business

Darren Thomas will step down as Brand South Australia chairman, handing the reins to Adelaide marketing identity Peter Joy who will take the role of executive chairman.

Comments
Comments Print article

Thomas, a leading SA businessman, said that after more than 2000 local businesses had adopted the new state logo, the time was right to “create more meaning and substance behind the brand”.

“Now is the time for the next phase of development,” Thomas said.

“Peter was involved in the early work of mapping and defining the state’s brand so he is ideally placed to take it to the next stage.”

Joy, who created Jamshop with business partner Jim Robinson 12 years ago, recently sold his share of the advertising agency.

He has been a director of local ad agencies Clemenger BBDO and Young & Rubicam Adelaide and has worked with many of the state’s leading companies.

“Brands are not logos,” Joy said.

“The state’s brand is a set of perceptions that influence a wide range of decisions about whether people choose to live, work, visit, learn or invest in South Australia.

“I believe it is Brand South Australia’s responsibility to help improve and manage these perceptions.”

We value local independent journalism. We hope you do too.

InDaily provides valuable, local independent journalism in South Australia. As a news organisation it offers an alternative to The Advertiser, a different voice and a closer look at what is happening in our city and state for free. Any contribution to help fund our work is appreciated. Please click below to become an InDaily supporter.

Powered by PressPatron

Comments

Show comments Hide comments
Will my comment be published? Read the guidelines.

More Business stories

Loading next article