InDaily InDaily

Support independent Journalism Donate Subscribe
Support independent journalism

Business

Darren Thomas steps down as chair of Brand SA

Business

Darren Thomas will step down as Brand South Australia chairman, handing the reins to Adelaide marketing identity Peter Joy who will take the role of executive chairman.

Comments
Comments Print article

Thomas, a leading SA businessman, said that after more than 2000 local businesses had adopted the new state logo, the time was right to “create more meaning and substance behind the brand”.

“Now is the time for the next phase of development,” Thomas said.

“Peter was involved in the early work of mapping and defining the state’s brand so he is ideally placed to take it to the next stage.”

Joy, who created Jamshop with business partner Jim Robinson 12 years ago, recently sold his share of the advertising agency.

He has been a director of local ad agencies Clemenger BBDO and Young & Rubicam Adelaide and has worked with many of the state’s leading companies.

“Brands are not logos,” Joy said.

“The state’s brand is a set of perceptions that influence a wide range of decisions about whether people choose to live, work, visit, learn or invest in South Australia.

“I believe it is Brand South Australia’s responsibility to help improve and manage these perceptions.”

Make a comment View comment guidelines

Local News Matters

Media diversity is under threat in Australia – nowhere more so than in South Australia. The state needs more than one voice to guide it forward and you can help with a donation of any size to InDaily. Your contribution goes directly to helping our journalists uncover the facts. Please click below to help InDaily continue to uncover the facts.

Donate today
Powered by PressPatron

Comments

Show comments Hide comments
Will my comment be published? Read the guidelines.

More Business stories

Loading next article