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Pandemic Fringe pays off


Adelaide Fringe 2021 delivered $56.39 million in gross economic impact to the South Australian economy during this year’s festival, according to figures released today.

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The festival also generated $31.6 million in new net expenditure to the state during the 2021 festival.

The box office revenue totalled $16.4 million from 632,667 tickets sold. Of those, 73,710 tickets were sold to 26,649 tourists visiting South Australia, resulting in 85,337 visitor bed nights.

However, the figures were well down on the 2020 festival, which was completed just hours before the state’s first major coronavirus restrictions were imposed.

The 2020 event delivered $96.7 million in gross economic expenditure including $21 million in ticket sales.

Adelaide Fringe Director and CEO Heather Croall said extensive efforts in preparing for Fringe 2021 and working collaboratively with artists and venues paid off and surpassed all expectations.

“To deliver the only festival of this scale in the world in such an unpredictable climate was incredible,” she said.

“On average we sold 20,000 tickets each day, and including free activities, we saw an average of more than 80,000 people out each night for the 31 nights.”

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