The Therapeutic Goods Administration has approved arrangements that will be in place until the end of 2022.
Health professionals, businesses and media outlets will be able to develop their own materials about TGA-approved COVID-19 vaccines.
“They also permit the offer of a range of rewards to people who have been fully vaccinated under the government’s COVID-19 vaccination program,” the regulator said.
“Businesses can now supplement government public health campaigns through offers of practical support (including rewards) that encourage Australians to be vaccinated.”
The messaging must not refer to specific brands of vaccine, promote non-approved vaccines or make statements that are false or misleading.
The rewards could include store vouchers, discounts or frequent flyer points, but cannot include alcohol, tobacco or medicines other than listed medicines.
Any offer of a reward cannot be restricted to only those who have a vaccination after the reward has been announced.
They must be made available to those who have already received their first or second doses.
While the national vaccine rollout has ticked over the five million mark, the TGA is assessing material from Pfizer about extending the jabs to 12- to 16-year-olds.
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