Closer to home, Stuart Pool has joined Solstice Media as its new Head of Digital and Partnerships. Pool moves to InDaily's publisher after a role as GM Agency Sales at News Corp SA.
He has been tasked with revenue and audience growth and will lead the commercial team, taking over from Kellie Melville who has moved to Piper Alderman as their Marketing and Business Development Manager.
Pool said that although the market has experienced a significant decline in recent months, he was impressed by the suite of Solstice products that spanned digital to print, as well as the trusted mastheads.
“The latest Standard Media Index (SMI) data says the last quarter was possibly one of the worst ever, but there are encouraging signs to a return to growth as well,” Pool said.
Pool said what excited him most was the phenomenal increase in InDaily’s readership numbers, growth he put down to the public’s need for trusted, credible journalism.
“I am excited to join Solstice at a time of unprecedented audience growth and an expansion into new markets like Queensland with many new products,” Pool said.
“InDaily’s recent rise to the top 25 in June’s Nielsen Digital Content ratings is proof of this growth.”