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InDaily publisher acquires SALife and Masthead Studio

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South Australian-owned media company, Solstice Media, publisher of InDaily, today announced it had acquired South Australian magazine SALife and Masthead Studio, publisher of CityMag.

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The acquisition, effective from June 29, 2018, will position Solstice Media as the state’s leading independently-owned local media outlet, bringing employment and publishing opportunities to the state.

As part of the shareholder-funded acquisition, all SALife staff will join Solstice Media to produce the monthly magazine, its website and related publications SAGardens & Outdoor, SALife Food & Wine and SAHomes & Interiors. Digital platforms will be added to all the brands.

SALife was started 15 years ago in South Australia by David Smith and his family’s business Canongate Partners Pty Ltd.  It quickly grew into the state’s top magazine, TV program and lifestyle media brand.

Masthead Studios, which publishes CityMag, was the brainchild of entrepreneur Josh Fanning.  It has become the voice of the city and its youth, showcasing the city’s transformation.

In addition to CityMag, Masthead Studio was acquired by Solstice to create a much-needed quality content marketing division to create bespoke content for South Australian organisations.

The managing director of Solstice Media, Paul Hamra, said InDaily, SALife and CityMag were a perfect fit, providing quality, locally-produced journalism for South Australians.

“Four key words tell the story – local, quality, independent media,” he said.  “That’s really needed in South Australia right now.

“The opportunities to weave these products together and tell South Australian stories in different platforms – digital, print, live events and social –  is so exciting for readers and advertisers.

“I would like to pay tribute to David Smith for taking a risk and creating SALife 15 years ago – it is an outstanding media success story and he leaves it in safe hands.

“In the future, readers and advertisers will see SALife, InDaily and CityMag come to life in new ways, taking advantage of new media and storytelling.”

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