The company’s shares hit a low of $15.64 today after Fairfax Media reported that several distributors in China are sitting on large amounts of stock that is not selling.
The oversupply in China relates mainly to the Rawson’s Retreat and Wolf Blass labels, and some of the cheaper Berringer products, Fairfax reported.
The winemaker today warned against a reliance on feedback from some distributors in China, saying some underperforming customers may have been motivated to speak publicly by the company’s disciplined approach to selling a range of its wines.
But it admitted it was experiencing some delays in its stock being cleared by customs in China.
“The company is seeking greater understanding of new and additional verification requirements which have been applied since April 2018, and seemingly appear to only apply to Australian Country of Origin wines, and to Australian exporters operating ‘warehouse models’,” Treasury Wine said today.
In 2013 Treasury Wine took a $155 million hit from a glut of stock in the United States, which resulted in then chief executive David Dearie leaving the company.
The company destroyed $35 million worth of aged and excess stock in the US and offered major discounts after admitting its overestimated the amount of wine needed to supply its US market.
On Thursday, Treasury Wine said it actively monitors shipments, depletions and stock levels of its retail and distributor partners.
Its shares were down $1.11, or 6.2 per cent, at $16.91 at 1300 AEST.
Help our journalists uncover the facts
In times like these InDaily provides valuable, local independent journalism in South Australia. As a news organisation it offers an alternative to The Advertiser, a different voice and a closer look at what is happening in our city and state for free. Any contribution to help fund our work is appreciated. Please click below to donate to InDaily.