FIVEaa has plummeted down the ladder – from second to fourth place overall – after losing some listener share in the key breakfast and drive shifts.
The commercial talkback station now sits behind close competitor ABC Radio Adelaide, which moved from fourth to third place despite losses in its evening and morning shifts.
ABC Breakfast’s Ali Clarke maintained her audience share from the last ratings survey, but surged to second place ahead of competitors David Penberthy and Will Goodings, whose audience share continues to dive.
FIVEaa’s silver lining is its evening segment, which recorded a big boost in audience share to help it overtake the ABC’s Peter Goers for top position.
Triple M had an excellent survey, bouncing into second position overall for the first time since August last year thanks in part to a large gain in audience share for the 40-54 age demographic.
The rock-based station is the second-most-listened-to station for Adelaide’s middle-aged audience, sitting behind Mix 102.3 in both the 40-54 and 55-64 age demographics.
Triple M breakfast presenters “Roo and Ditts” recorded a slight share increase to maintain fourth spot overall, while Drive’s “Jars and Louie” fared slightly better in third position.
Youth-based pop-music station Hit 107 continues to struggle, recording share losses in all shifts except breakfast – where it recorded only a slight gain. However, the station has managed to overtake former leader Mix 102.3 in the 25-39 age demographic after a huge 4.5 per cent increase in audience share.
Long-term overall ratings leader Mix 102.3 still dominates breakfast and drive shifts, despite recording slight losses in its audience share across most shifts.
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