Adelaide's independent news


Krispy Kreme gives away doughnuts on diabetes day


Krispy Kreme has been attacked for the timing of its promotional giveaway of doughnuts on World Diabetes Day.

Comments Print article

The doughnut giant dished out 36,000 free donuts in central London through the UberEats app.

But the timing of the giveaway has been questioned by the National Obesity Forum.

At one point, #KrispyKreme and #WorldDiabetesDay were the top two UK trends on Twitter.

Krispy Kreme tweeted: “FREE DOUGHNUTS TODAY ONLY, IN CENTRAL LONDON! We’re giving away 36,000 Original Glazed doughnuts, delivered by @UberEATS between 2pm & 6pm, simply download their app & order at 2pm! Be the office hero & brighten up Tuesday for the team!”

But Tam Fry, chairman of the National Obesity Forum, said: “I’m speechless. What a desperately unthinking and stupid idea to pick World Diabetes Day to strut its sugary stuff.”

The promotion was so popular that UberEats received tens of thousands of orders in just a few minutes.

The company said that this caused a technical issue.

Type 2 diabetes is linked to being overweight and occurs when the body does not produce enough insulin, or the body’s cells do not react to insulin.

– PA

We value local independent journalism. We hope you do too.

InDaily provides valuable, local independent journalism in South Australia. As a news organisation it offers an alternative to The Advertiser, a different voice and a closer look at what is happening in our city and state for free. Any contribution to help fund our work is appreciated. Please click below to become an InDaily supporter.

Powered by PressPatron


Show comments Hide comments
Will my comment be published? Read the guidelines.

More News stories

Loading next article