InDaily InDaily

Support independent Journalism Donate Subscribe
Support independent journalism


Govt to spend another $2 million advertising Jay's energy plan


The State Government will spend a further $2 million advertising its energy plan over the next 12 months, senior public servants confirmed this morning, with the Opposition describing the figure as “an outrageous waste of money”.

Comments Print article

Department of Premier and Cabinet (DPC) chief financial officer Steve Woodhouse told Parliament’s budget and finance committee this morning that the Government had already spent about $590,000 on communications for the plan.

Asked for the energy plan communications budget for 2017-18 (from this month to July next year) Woodhouse said: “It’s $2 million.”

Committee chair, Opposition Treasury spokesperson Rob Lucas, responded: “Give me a break – $2 million budgeted between now and the election on advertising the energy plan?”

“That’s just an outrageous waste of money,” he said.

Woodhouse added that the figure was for “a broader communications spend”, but did not elaborate on how the money would be spent.

DPC boss Dr Don Russell told the committee the spend was justified in order to encourage businesses concerned about the stability of the state’s energy supply to invest with confidence.

“Energy uncertainty is a major issue here in SA: I think a lot of industrial users [and] businesses have legitimate concerns about electricity and the future stability and pricing of it,” said Russell.

“This energy plan is a major policy … [that] will actually change the way that electricity functions here.

“It’s very important that business [owners] become aware of the consequences of the energy plan, because people are making decisions now about future investment – they need to have some confidence that they can afford to [invest].”

A screenshot of an online ad for the Government’s energy plan, featuring its central slogan.

Russell added that: “This [plan] will transform the way energy is generated.”

“That, I think, is why an information campaign, explaining what is actually [planned] is an important part of the plan itself.

“It’s actually very important … that they actually have a clear understanding of what’s going to happen.”

In March, Premier Jay Weatherill announced the $550 million energy plan, aimed at improving the reliability of South Australia’s electricity supply, which included building a new government-owned gas-fired power station and funding a grid-scale battery.

Earlier this month, billionaire tech entrepreneur Elon Musk appeared in Adelaide to announce his Tesla company had won the Government’s tender to install the world’s largest lithium ion battery.

Make a comment View comment guidelines

Local News Matters

Media diversity is under threat in Australia – nowhere more so than in South Australia. The state needs more than one voice to guide it forward and you can help with a donation of any size to InDaily. Your contribution goes directly to helping our journalists uncover the facts. Please click below to help InDaily continue to uncover the facts.

Donate today
Powered by PressPatron


Show comments Hide comments
Will my comment be published? Read the guidelines.

More News stories

Loading next article