The latest CHOICE supermarket price survey found consumers can save nearly $80 by switching from leading brands to a basket of Aldi budget products.
The survey, which compared the average cost of 33 items at Coles, Woolworths and Aldi across 110 Australian supermarkets, named Coles to be the most expensive grocer of leading brands ($170.54) ahead of Woolworths ($168.74).
In the budget brand category, the German retailer was dubbed the cheapest basket ($102.50) above Woolworths (112.89) and Coles ($113.10).
“Although the big supermarkets make a lot of very loud claims about value, it’s clear Aldi is Australia’s cheapest supermarket and it is forcing the big two to compete on price,” CHOICE spokesman Tom Godfrey said on Tuesday.
Godfrey said non-Aldi states such as Tasmania and the Northern Territory are serving up some of the most expensive leading brand baskets.
However in South Australia and Western Australia, Aldi’s push is helping to deliver the cheapest leading brand prices, he said.
Despite its cheaper prices, the German retailer is lagging behind Coles and Woolworths when it comes to stocking leading brand items and products with some Australian ingredients.
Data found of the 28 food items in the basket, Coles supermarket brand basket had 22 containing at least some Australian ingredients, Woolworths had 21, while Aldi only had 17.
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