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Jamie's Italian ruffles parochial feathers


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The opening of celebrity chef Jamie Oliver’s Adelaide restaurant yesterday ruffled some local feathers when diners realised the wine list did not include a single South Australian drop.

In response to criticism, Jamie’s Italian confirmed yesterday afternoon to anyone who asked that a South Australian wine would be featured daily from today as part of a series of “rotating specials”.

The restaurant, on the corner of North Terrace and King William Street, has also previously promised to develop a local wine list to complement its main list, which is dominated by Italian wines.

Oliver himself became engaged in a Twitter discussion with local Channel Seven reporter Jessica Adamson last night.

She Tweeted in the evening that “I love an international flavour but not a drop of SA wine in @jamieoliver’s new city restaurant … seriously?! Just bizarre.”

Oliver, who clearly isn’t involved in the day-to-day running of his restaurant empire, responded via Twitter: “I do totally agree jess I don’t do the wine but will correct this ASAP were still on soft launch but will fix”.

The idea then emerged on Twitter and elsewhere that the local restaurant needed to be told by its celebrity boss to correct some sort of oversight.

Well, no.

The restaurant has had South Australian wine plans in place for some time, and the first local wine to be featured from today is La Signora from Casa Freschi, based in Ashton.

Why the local wines weren’t available for opening day is another question – but the idea that Oliver intervened to introduce SA wines to the list is incorrect.

READ MORE: Jamie’s Italian opens: A first taste




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