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Talk radio dominates ratings


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Talk-radio stations 891ABC and FIVEaa are the big winners in the new ratings system launched today.

The first survey for 2014, released this morning, shows major lifts in both stations’ breakfast programs and a similar increase in audiences for morning presenters Leon Byner (FIVEaa) and Ian Henschke (ABC).

Music stations Mix102.3, TripleM and SAFM all lost audience numbers.

Radio veteran Jeremy Cordeaux will also be celebrating, taking FIVEaa’s evening slot from last year’s closing figure of 10.4 per cent to 15.7 per cent.

Across the seven-day schedule 891 ABC took overall top spot (13.7 per cent) from music station Mix102.3 (13.4 per cent) and FIVEaa (13.0).

In the key weekday breakfast shifts, 891 ABC jumped two points on last year’s December result to take top spot with 19.1 per cent of the available audience, followed by FIVEaa on 16.5 per cent and Mix102.3 on 13.5 per cent.

In the morning shift Leon Byner jumped 2.8 to 16.5 per cent.

While the music stations would be licking their wounds, DMG Radio’s Nova appears to have resisted the shift in audience, taking its overall share to 11.6.

The audience figures were released today by international ratings group GfK, which took over the industry surveys this year after 66 years of Nielsen radio ratings.

Industry analysts had expected some major changes in the new system after GfK made changes to audience measurement. GfK’s new system includes the introduction of an e-diary for computers, tablets and mobile phones.

A minimum of 20 per cent of survey participants were recruited online to complete an e-diary.

In the Sydney radio market, the major surprise was the massive audience shift caused by the defection of controversial DJ Kyle Sandilands.

Sandilands moved from 2DayFM to KIIS FM at the end of last year.

2Day’s audience slumped from around nine points to just three, while the reverse happened at KIIS.

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