No matter if you’re returning to a job you love, starting an exciting new role, or a student resuming study in 2014, getting back into the routine can be a bit of a comedown after the Christmas break – even if you’re armed with a bright new outlook and goals to fulfill in 2014.

In a bid to help in both these areas, BankSA decided to get creative and have a bit of fun over the silly season.

Get InDaily in your inbox. Daily. The best local news every workday at lunch time.

Thanks for signing up to the InDaily newsletter.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

I accept the  terms & conditions

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Subscribe

We wanted to let South Australians know about our New Year savings accounts, at a time when a lot of people’s budgets have been facing the post-Christmas squeeze.

We worked with the creative team at Clemenger BBDO on a simple but fun activation idea to give people a light-hearted and surprising experience on their first days back at work –  and give them a bit of inspiration to get them through.

Knowing that a lot of people set themselves savings goals at the start of the year such as a new car, planning a wedding or investing in home renovations, we wanted to let people know about a new offer to help give their savings a kick along. We focussed on saving to make your 2014 dream holiday resolution come true. And it all takes place in a lift.

This was totally un-scripted, so the reactions captured were ones of legitimate surprise and delight.

To find out more about your chance to win $1000 towards your new year’s goal here at the campaign landing page.

For more details, call into a branch or visit our website