No matter if you’re returning to a job you love, starting an exciting new role, or a student resuming study in 2014, getting back into the routine can be a bit of a comedown after the Christmas break – even if you’re armed with a bright new outlook and goals to fulfill in 2014.
In a bid to help in both these areas, BankSA decided to get creative and have a bit of fun over the silly season.
We wanted to let South Australians know about our New Year savings accounts, at a time when a lot of people’s budgets have been facing the post-Christmas squeeze.
We worked with the creative team at Clemenger BBDO on a simple but fun activation idea to give people a light-hearted and surprising experience on their first days back at work – and give them a bit of inspiration to get them through.
Knowing that a lot of people set themselves savings goals at the start of the year such as a new car, planning a wedding or investing in home renovations, we wanted to let people know about a new offer to help give their savings a kick along. We focussed on saving to make your 2014 dream holiday resolution come true. And it all takes place in a lift.
This was totally un-scripted, so the reactions captured were ones of legitimate surprise and delight.
To find out more about your chance to win $1000 towards your new year’s goal here at the campaign landing page.
For more details, call into a branch or visit our website
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